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Marketing Speak

January 15th, 2010

Cisco Marketing Speak

Like Newspeak [wikipedia.org] marketing speak is often silly. In this example the subject of the email is:

“Leading Analyst Determines That Collaboration Improves Business”

D’oh! Did someone pay for that research? If so maybe they should get their money back… Of course the inside copy is, while still a bit silly, much less head-smack inducing:

New Research: The Right Collaboration Architecture Drives Business Transformation

That’s not so bad… but the subject is so “no shit Sherlock,” that I only opened this email to make the screen-shot for this post.

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