Thoughtless optimism

What kind of organizational dysfunction does it take to completely ignore the changed circumstances and keep at a money-losing business?

What’s even funnier is that [they] could probably have been profitable if they had just skipped the one unnecessarily stupid part of their business model…

Nobody at Clear did any thinking. They had a business model, the business model wasn’t actually possible, everybody knew it, and they still plugged away at it. Thoughtless optimism. I don’t know whether to salute ‘em or laugh.

Joel Spolsky, in The eternal optimism of the Clear mind []

In the eternal words of the Mountain Dew ‘dudes’: “Been there. Done that. Doin’ it tomorrow.”