You are the product

“Advertising isn’t just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought… when advertising is involved you the user are the product.”

Jan Koum co-founder of Whatsapp, quoted in What’s Up With Whatsapp? Facebook Might Want To Buy It, That’s What [] on TechCrunch

Couldn’t agree more. (P.S. Koum’s emphasis)