radio station

Why do radio stations play thier ads in big 15 minute long marathons? That’s how they lose people to other stations. I know a lot of people don’t bother changing the station when the ads come on but a lot of people (especially those in cars) do change it. You’d think the advertisers would know this and tell the radio stations not to do it. I think it makes much more sense to play a song then an ad or two and then another song or two. Mix it up, so that listeners know that if an ad comes on they only have to listen to it for a minute or two. That would make me less likely to change the channel, which I do now when the first add comes on.

Just a note: most of the time when I am in C’ville I listen to the greatest radio station on Earth 91.9 wnrn! And you can even listen over the net…